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This blog is designed to serve as an online archive, collecting the various articles which concern the Melbourne Heart FC and chronicling them in the one location to document the history of the young club.
Articles posted on this blog were created by professional journalists and are entirely their work.
I have always referenced each article and in no way claim ownership / authorship of the content.
This blog is in no way an official extension of the Melbourne Heart FC, but proudly claimed by a passionate MHFC fan.

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Sunday, May 30, 2010

Heff Eyeing Off Melbourne Derby

Date: May 28th 2010
Author: Ben Somerford
From: Four Four Two Australia

NEW Melbourne Heart defender Dean Heffernan can't wait for the new Hyundai A-League season to begin and is looking forward to the first local Victorian derby.

Heffernan, 30, spent the last six months on loan at England club Huddersfield Town where he played in the intense West Yorkshire derby against the Terriers' local rivals Leeds United.

Melbourne Heart don't face crosstown rivals Victory until early October but Heffernan can not wait for another derby.

"Playing in the Town-Leeds game was a fantastic experience," Heffernan told the Huddersfield Examiner.

"If the Melbourne match-up generates 20 per cent of the feeling the West Yorkshire derby does, it will be brilliant."

The Sydney-born leftback added he was excited about moving to Melbourne, having played all his domestic football in Australia with New South Wales clubs.

"It's a great sporting city, and the people there really get behind their teams," Heffernan said.

"The Melbourne derby is a new thing in the A-League, and it will be one of the highlights of the season."

http://au.fourfourtwo.com/news/130118,heff-eyeing-off-melbourne-derby.aspx
Friday, May 28, 2010

Heart Push Into Geelong Region

Date: May 28th 2010
Author: Aidan Ormond
From: Four Four Two Australia

EXCLUSIVE: Melbourne Heart have kicked off an extensive regional community programme masterminded by their new GM of community Sue Crow.

She said that Heart plans to engage as many Victorians as possible in their club - particularly in regional areas of the state.

The community programme will be run in conjunction with Heart's major sponsor Westpac and it kicked off this week with a visit to Kardinia international school in Geelong.

Heart midfielder Kristian Sarkies was on hand to meet the students, teachers and parents and help them with their football skills as well as answer questions about the new A-League club.

It was also a chance to promote Heart's visit Geelong in mid-June for the opening leg of the 2010 Westpac Community Football Festival.

Heart arrive on the Bellarine Peninsula on June 15 for a three-day football extravaganza which will see Heart interact with the local football and business community through various through clinics and events.

Heart players will also step in to coach local teams during the festival.

"We'll also be Bendigo and Morwell for three days and Mildura for two days," Crow, who helped establish the Melbourne Vixens Netball side in 2008 and has worked in the AFL and cricket, told au.fourfourtwo.com.

"We want to show that we're serious about investing in the regions

As well as visiting schools, clubs will have the opportunity to improve their coaching with Heart's "Coach the Coaches' program featuring Heart's dugout team of John van't Schip, Jesper Olsen and Ante Milicic.

It's all a part of the long-term process of getting the Heart brand - and the A-League - out to new fans.

"It's very important being the new team in town no-one knows us yet and there's still some confusion about our brand and the sport we actually are, so it's very important to get out there as much as possible," added Crow.

The club hopes that by getting out to the regions, they can also turn some of the locals onto the A-League at AAMI Park - Heart's stunning home ground in Melbourne's Swan St.

"We really just want to engage the children so in the future they'll be Heart fans forever and their children will be," she said.

"We're just starting on a journey. And we plan to really build a support base and a club."

In other Heart news, the club is set to have a training camp on the Gold Coast in the lead up to the start of the new A-League season.

http://au.fourfourtwo.com/news/130180,heart-push-into-geelong-region.aspx
Thursday, May 27, 2010

Holman Took Me To Heart - Worm

Date: May 27th 2010
Author: Not Specified
From: Four Four Two Australia / Sportal Australia

MELBOURNE Heart signing Rutger Worm has revealed World Cup-bound Socceroo Brett Holman was key to his decision to join the new A-League franchise.

Worm and Holman played together at NEC Nijmegen in Holland for a number of years and when Melbourne Heart coach John van 't Schip came calling for Worm's services, Holman was the first one the former Dutch Youth international called.

"First of all I spoke to Brett Holman, who was an old player in my team, and he was very positive about the A-League and very positive about Melbourne. That made it easy for me," he said.

"This is a big opportunity for me.

I think that this club is going to be really big. It's a big stadium and the coach is famous and I know him, he's really good. So I like to play for Melbourne Heart."

Worm arrived at the club this week after signing in February.

He modelled the club's new away strip, which is very similar to the famous home strip worn by Argentine club River Plate, with a white background and a red diagonal stripe.

Van 't Schip's reputation as a player and an assistant coach at Ajax was also a vital reason in getting the versatile winger to the new club.

"He's a technical trainer he likes to play football, I like that also. That's the reason I'm here," he said.

Worm said he is looking forward to linking up in attack with compatriot Gerard Sibon, who was announced last week as the club's latest signing.

"He's a really good player. He can score from free kicks so easily and he is very good with his head. He can score very easy," he said.

Assistant coach Ante Milicic said Worm fitted perfectly into the type of player the coaching staff wanted to bring to the club.

"We've got to quickly put into place the way we want to play," said Milicic. "That's why we've recruited the kind of players we have, the ones we think are very adaptable that will understand the way we want to play.

"On Rutger, we needed a winger, someone who was very strong in one v one situations, had a lot of pace and good dribbling. John Van 't Schip knows his character when he played in Holland. We're delighted to have him in the club along with all the signings we've had."

The club also announced international recruiting firm Drake as a sleeve sponsor, with club CEO Scott Munn saying things were well on track both on and off the field.

"We're really happy with how things are going. We're really proud of being able to get blue chip companies along," he said. "It's a joint commitment. They see the journey and they see what we've put in place. We've been going eight months. We've got 18 players. We launched our membership yesterday and we're targeting 7,500 members."

Munn said Worm's arrival at the club was a sign of the ambition and commitment the Heart has towards achieving excellence.

He added: "To see an international player who has played 100 games in the top league in Holland coming to Australia at 24 years of age, it says something about where are going and the commitment we have made."

http://au.fourfourtwo.com/news/130080,holman-took-me-to-heart--worm.aspx

Heart Unveil Away Strip

Date: May 27th 2010
Author: Not Specified
From: Four Four Two Australia

MELBOURNE Heart have revealed their away strip for next season - and it's a River Plate-style white shirt with red sash to add a touch of South America kick to their side.

Heart Chief Executive Officer Scott Munn said: "As a club with traditional football values, we wanted an away jersey which captured the essence of what we are about as an organisation.

"And with the unveiling of our new strip, we are confident we have achieved that, while also introducing a design which is unique to the Hyundai A-League."

The team also announced global recruitment firm Drake International as the club's sleeve sponsor.

Munn believes Drake's partnership will provide a massive boost for the club as it approaches its A-League debut in August.

"Melbourne Heart FC is delighted to have Drake on board as our sleeve sponsor for the next two years, joining the Club as we embark on this exciting journey," he said.

"To have a company of Drake's international standing commit to a significant partnership with Melbourne Heart FC is a huge vote of confidence for the groundwork we have completed over the last eight months."

http://au.fourfourtwo.com/news/130075,heart-unveil-away-strip.aspx

Kristian's Derby Day Return

Date: May 27th 2010
Author: Aidan Ormond
From: Four Four Two Australia

EXCLUSIVE: Melbourne Heart’s Kristian Sarkies says his goal is to return from injury for the much-anticipated first Melbourne derby against his former teammates Victory this October at AAMI Park.

The skilful midfielder was operated on about 12 weeks ago after breaking his leg playing for Adelaide United in an NYL clash following a wild lunge by Perth Glory's Steven Hesketh.

Sarkies is undergoing a rehab program and he is planning to start running next month. But the 23-year-old wants to take his time to ensure the recovery is 100 percent.

That's why Sarkies believes October should be the month he's back in contention for a starting berth in John van't Schip's side.

And he's pencilled in the historic October 2 clash against his former teammates Melbourne Victory at AAMI Park.

"It's the goal I've set for my comeback game. If I do all the right things off the park then you never know. You have to set a goal, don't you?" he told au.fourfourtwo.com at Heart's promotional trip to Geelong earlier this week.

Despite being away from the training group, Sarkies likes what he sees of the new A-League franchise and believes they have the set-up to build a successful A-League franchise - just like his previous club Victory.

"Here, it's a very professional football environment which was a key thing that brought me back," he said. "There are first-class facilities.

"This is my third A-League club and it'd be up there as one of the best, from the training parks to the physios and doctors and whole crew.

It's all in the one area; we don't have to travel anywhere to do anything.

"I enjoy the Dutch coaches and even the assistant coaches we have in Jesper Olsen and Ante Milicic are great people to have.

"I'm just looking to the future now with that new stadium. It looks amazing.

I haven't officially been in since it's been finished but I've driven past it.

"Exciting times ahead - I'm just looking forward to my first official training session in the red and white."

And from what he's seen so far, Sarkies says former Jets skipper Matt Thompson can stamp his authority on the club.

"I think Matty Thompson will be a big part of Melbourne Heart," said Sarkies. "The season he had last year was first class.

"If he can bring that form into Heart ... he's very much a leader and a goal-scoring midfielder."

For Sarkies though, it will be a challenge for to carve out a regular spot with Heart's starting XI already taking shape after a flurry of recent player announcements.

In what looms as a 4-3-3, in goals will be Clint Bolton with a defensive four likely to be Heffernan, Colosimo, Beauchamp and Marrone.

The deep lying playmaker is likely to be Joe Skoko with Matt Thompson and Wayne Srhoj playing more advanced roles in front of the former Socceroo star.

And up forward big Gerald Sibon is the likely target-man with wide players Brazilian Alex Terra and Dutchman Rutger Worm working off the big striker.

It's an impressive starting side that also has John Aloisi, Jason Hoffman and Sarkies to push for starting selection. And Sarkies can't wait for the challenge.

"Look out for us next season, I think we'll be a very tough side to play," he added.

"I think the supporters will get involved and it'll be a great game Melbourne Heart versus Melbourne Victory."

* Heart will today unveil their away strip for next season, a River Plate-style white shirt with a red sash.

http://au.fourfourtwo.com/news/129920,kristians-derby-day-return.aspx

Heart Is Home For Heff

Date: May 22nd 2010
Author: Not Specified
From: Four Four Two Australia

DEAN Heffernan has ended his stint with English third tier club Huddersfield Town and believes his taste of English football can only help him in his new challenge with Melbourne Heart.

Heffernan had joined the Yorkshire club in the hope of boosting his World Cup chances but it wasn't to be.

He also suffered heartache at club level as Town were beaten by Millwall in the League One play-off semi-final.

"I've had a fantastic time at a really great club," Heffernan told the Huddersfield Examiner.
"It's such a big disappointment that we lost out in the play-offs, but I think the boys will bounce back next season.

"The World Cup didn't work out for me, but I did everything I could to further my chances, and the experience I've gained over here has been excellent."

Heffernan, who will line up against former club Central Coast Mariners in Heart's first A-League clash, is looking forward to his new challenge.

"The Melbourne opportunity is exciting, and the contract there provides me with some security," he added.

"It's a great sporting city, and a wonderful place to live, but I've made some great friends in Huddersfield, and I'll really miss the place."

http://au.fourfourtwo.com/news/129557,heart-is-home-for-heff.aspx

Heart Sign Up Veteran Sibon

Date: May 21st 2010
Author: Not Specified
From: Four Four Two Australia

MELBOURNE Heart today signed one of the final key pieces of their debut squad as 2008 Dutch Olympian Gerald Sibon joined from Dutch Eredivisie side Heerenveen.

The 36 year old former Ajax and PSV striker joins Heart after the towering striker scored 15 times in 27 starts last season in the Eredivisie, including three goals during Heerenveen's 2009/10 UEFA Europa League campaign and strikes home and away against PSV.

Heart coach John van ‘t Schip is delighted to have signed Sibon and is convinced the target man, who stands just short of two metres tall, will be an influential figure within the A-League.

"The coaching staff has spent the last seven months watching matches in Australia, Europe, Asia and South America to find the striker that has the skills and the mentality to fit into our team and the A-League," he said. "I am very confident Gerald is that player.

"Gerald is physically strong, but his real strength is with the ball at his feet and bringing his team-mates into the match. He has been in excellent form with Heerenveen this season, particularly in the second half of the season, so hopefully he will be able to maintain that level of performance with us."

Van ‘t Schip believes Sibon will also play a crucial role in mentoring up to seven younger members of the Heart side, including 18-year-old AIS graduate Eli Babalj.

"Gerald is a top professional and a winner," he said. "He has obtained experience in some of the best and toughest competitions in world football such as the UEFA Champions League.

"The lessons he can provide to the younger members of our team at training and during the match will prove very important in helping to shape the Club's culture for many years to come."

Having played in England's Premier League with Sheffield Wednesday and the German Bundesliga, Sibon arrives in Melbourne boasting an impressive resume at the elite level.

Sibon was an over-23 member of the Netherlands Olympic Football Team during the 2008 Beijing Games, scoring twice in four starts alongside Roy Makaay and Ryan Babel, while he has also collected a swag of honours at domestic level.

Sibon has five Dutch Cup winners medals, including the 2009 title, three Eredivisie championships and the 2007 German Pokal Cup with FC Nurnberg, where he was a team mate of fellow Heart players Michael Beauchamp and Dean Heffernan.

http://au.fourfourtwo.com/news/129483,heart-sign-up-veteran-sibon.aspx

Skoko Signs For Heart - Official

Date: May 19th 2010
Author: Not Specified
From: Four Four Two Australia

SOCCEROO veteran Josip Skoko has ended months of speculation and officially signed for Melbourne Heart to end his long overseas career as their Australian marquee.

Skoko, 34, returns to Victoria following a decorated 15-year professional career completed entirely in Europe and Heart coach John van ‘t Schip hailed his capture as a major milestone for the club.

"To be able to entice a player of Josip's quality back to Australia is a real sign of the momentum Melbourne Heart FC has built over the last few months," he said.

"Josip is a wonderful footballer. He is perfectly suited to the collective football we want to play and the professionalism we want to show.

He is a winner, but most importantly, a winner who is known for his sportsmanship.

"Watching Josip play in Europe over the Christmas break reinforced my belief in his ability to take our club to the level we need to be at, to be competitive from the first match of the season."

A technically gifted central midfielder, Skoko has carved out his career on the back of his superb technique, inch perfect passing, and his ability to turn defence to attack in an instant.

Scoring nine goals in 51 international appearances, Skoko has been at the centre of many of the Socceroos' finest moments for a decade, earning selection for five major international tournaments, including the 2000 Olympic Games and 2006 World Cup.

The 34-year-old ensured his name will be firmly etched into the annals of Australian football folklore with his sublime long-range volley against Greece to send Australia off to the 2006 World Cup in style.

In addition to his 51 caps, Skoko also played over 350 top-flight matches in four countries, including over 50 English Premiership matches with Wigan Athletic.

Highlights include becoming the only Australian to score a hat-trick in European football with Hajduk Split, captaining Genk to the Belgian championship and leading the same side out to face Zinedine Zidane's Real Madrid in the UEFA Champions League at the Santiago Bernebau.

The Geelong-native is the 17th player to sign for the Hyundai A-League newcomers, following fellow senior internationals Simon Colosimo, John Aloisi, Clint Bolton, Matt Thompson, Dean Heffernan, Michael Beauchamp and Kristian Sarkies, and youth internationals Michael Marrone, Jason Hoffman, Kliment Taseski, Brendan Hamill, Eli Babalj and Kamal Ibrahim.

http://au.fourfourtwo.com/news/129226,skoko-signs-for-heart--official.aspx

Beauchamp Signs On For Heart

Date: May 17th 2010
Author: Not Specified
From: Four Four Two Australia

WORLD Cup hopeful Michael Beauchamp will be heading home to the A-League after the Socceroos campaign in South Africa for a new challenge with Melbourne Heart.
Beauchamp has signed a multi-year deal to return to the Hyundai A-League following a four-year stint in Europe, becoming the 16th player to pledge his future to John van 't Schip's side.

Beauchamp has earned 19 caps at senior international level since winning selection to the Socceroos 23-man squad for the 2006 FIFA World Cup in Germany.

And the 29-year-old is poised to play a role in the upcoming FIFA World Cup campaign in South Africa as well after he was named in Pim Verbeek's preliminary 31-man squad for June's global football showcase.

Beauchamp will arrive in camp with the Socceroos today as he presses his claim for a place in the final squad which will be announced on June 1.

Van 't Schip believes Beauchamp's signing will help ensure the Heart boasts a solid defensive core, providing the necessary rearguard stability to implement the Club's attacking philosophy.

"Michael has accumulated experience in some of the top competitions in Europe and Asia, and is one of the few Australians to have ever taken part in the UEFA Champions League," he said.

"He is an excellent athlete, has great distribution skills and is a natural leader. I am confident Michael will be able to provide stability and play an important role as part of the back four."

The former Mariners defender said the opportunity to play first team football was the key to his homecoming.

"Coming to Melbourne is a great opportunity for me to get playing regularly again, and I know a lot of the boys and the coaching staff and have only heard good things about the structure of the club," Beauchamp said.

"I didn't really look into (remaining overseas). I felt this was the right move for me."

http://au.fourfourtwo.com/news/129055,beauchamp-signs-on-for-heart.aspx
Thursday, May 13, 2010

Heff Vows To Bounce Back

Date: May 13th 2010
Author: Not Specified
From: Four Four Two Australia

DEAN Heffernan remains upbeat about his international prospects despite the bitter disappointment of missing out on the Socceroos squad for the South African World Cup.

Heffernan had been a potential bolter after his last outing in an Australian shirt drew plenty of praise.

However, it wasn't to be for the former Central Coast Mariner, currently enjoying a stint with promotion-chasing Huddersfield Town in England's League One.

Heffernan and his colleagues are preparing to take on Millwall in the semi-finals of the play-offs.

The winner goes on to Wembley for a winner-takes-all promotion showdown with the victor of the other semi-final clash (Swindon Town or Charlton Athletic).

Promotion would help cushion the blow of losing out on a World Cup spot.

David Carney and Scott Chipperfield got the nodd ahead of Heffernan this week when Verbeek named his initial squad.

"The coach has said he wants players who can cover a couple of positions, which Scott and David can," the Melbourne Heart-bound player told the Huddersfield Examiner.

"Missing out is a major disappointment, especially at this stage of my career, but I've done everything possible to get there, so I have to take it on the chin.

"I'm lucky in the sense that I've played for my country, and I won't give up on trying to win back my place in the squad.

"In the meantime, I'll be rooting for the boys who are going to South Africa, but before that, the play-offs are very much my priority."

http://au.fourfourtwo.com/News/128767,heff-vows-to-bounce-back.aspx

Date set for Melbourne derby

Date set for Melbourne derby
Date: May 13th 2010
Author: Grantley Bernard
From: Herald Sun

MELBOURNE'S first true A-League derby between Victory and Heart will be played at AAMI Park on October 2.

The showdown has been strategically scheduled to follow the AFL season, giving the A-League a clear run in Melbourne and a week of solid publicity in a bid to pack AAMI Park.

It is believed the A-League schedule will be released next week after fine-tuning by clubs and Football Federation Australia, which has fixtured more matches than ever with each team set to feature in 30 matches between August and March.

While the first of three Melbourne derbies during the season will be greatly anticipated, Victory is believed to renew its rivalry with grand final opponent Sydney FC at Sydney Football Stadium on opening weekend.

The schedule, which is believed to be in its final draft, will feature a lot more midweek games to allow for the competition's expansion and the fact the league will expand from a 135-game calendar to 165 matches.

SOCCEROOS star Tim Cahill is almost certain to play for club team Everton in a friendly against Melbourne Heart.

Cahill has indicated he will play for Everton against Heart at Etihad Stadium on July 14.

http://www.heraldsun.com.au/sport/soccer/date-set-for-melbourne-derby/story-e6frfg8x-1225865714564
Wednesday, May 12, 2010

Heart's Olsen joins TWG

Date: May 12th 2010
Author: Not Specified
From: SBS The World Game

Melbourne Heart FC assistant coach and former Ajax favourite Jesper Olsen joins The World Game's online team as its A-League insider.

Olsen, who played 43 times for Denmark, scoring five goals across his 10-year international career, will provide exclusive blogs on the A-League as well as all other aspects of football in his adopted home, Australia, all available at The World Game.

The 49-year-old will provide a unique insight into the workings of the A-League's newest franchise while also giving his thoughts on the competition and the players and teams that compete within it.

"I'm delighted to be working with SBS and The World Game website," Olsen said. "It's the perfect partnership in my opinion.

"The World Game team is unique in having such a wide and deep understanding of football, so to be involved in providing an inside look at the A-League competition and more in my first season here will be a real privilege."

As well as winning the Dutch Double with Ajax in 1982-1983 alongside Johan Cruyff, and the Eredivisie title with the Dutch super club in the previous season, Olsen spent five years at English giant Manchester United, where he scored 24 goals from the left wing and won the 1985 FA Cup.

Olsen will begin writing for SBS on Monday 17 May, ahead of the 2010 World Cup, providing an insight into the world's biggest sporting event through the eyes of someone that played in it.

He was part of the 1986 Denmark squad that became known as the Dynamite Danes, finding the back of the net three times during the tournament, including games against the then West Germany and Spain.

Olsen now has a select group of Heart players to work with, including some of Australia's best local players, such as goalkeeper Clint Bolton, defender Simon Colosimo and strikers Matt Thompson and John Aloisi.

http://theworldgame.sbs.com.au/a-league/news/998997/Heart%27s-Olsen-joins-TWG
Monday, May 10, 2010

Brazilian Striker Alex Terra Signs For Heart

Date: May 10th 2010
Author: Melbourne Heart FC
From: MHFC Official Website

Melbourne Heart FC is set to display some samba flair during the upcoming Hyundai A-League season after the Club confirmed the signing of Brazilian forward Alex Barbosa de Azevedo Terra.

Known as Alex Terra, the 27-year-old has signed a multi-year deal to join the Heart straight from Brazilian top flight football, becoming the side’s second ever foreign signing, following the capture of former Dutch youth international Rutger Worm.

A versatile attacker who can lead the line, play out wide or as a shadow striker, Terra achieved his greatest success with South American giants Fluminense, claiming the Rio de Janeiro State championship in 2002 and 2005, completing the latter campaign as his club’s top scorer.

Head Coach John van ‘t Schip was impressed by Terra after watching the Rio de Janeiro born star in action during his recent scouting trip to South America, immediately moving to secure his services for the Heart’s inaugural Hyundai A-League campaign.

Van ‘t Schip is confident Terra possesses the necessary qualities to make a significant impact and aid the Club in achieving its ambition of building a highly competitive squad.

“I think it is important for Melbourne Heart FC to have a mix of different sorts of players- different nationalities, different qualities, different ages- but players who all want to play good football and win,” he said.

“The club is fortunate to have recruited a South American player like Alex Terra, of such quality and of a good age, who is keen to play in Melbourne.

“He has a great first touch, great pace and an eye for goal, while most importantly, he is extremely versatile and capable of playing anywhere across the attacking line.”

Alex Terra’s performances with Fluminense won him a transfer to Portugal’s Nacional before returning to his homeland where he signed for Ponte Preta in the Campeonato Brasileiro Série B, scoring a stunning 19 times in 24 games to earn a return to the top flight with Goias.

The diminutive front man recently completed a stint with Rio Branco in the Campeonato Paulista, the leading State Championship in the Brazilian football system featuring the likes of Ronaldo’s Corinthians and Sao Paolo, scoring against giants Palmeiras in March to confirm his undoubted talent.

http://www.melbourneheartfc.com.au/default.aspx?s=aleague_newsdisplay&id=33577
Sunday, May 9, 2010

Home Where The Heart Is - Skoko

Date: May 8th 2010
Author: Not Specified
From: Four Four Two Australia

FORMER Socceroo Josip Skoko has confirmed he is heading back to Australia when the season with current club Hajduk Split ends, with Melbourne Heart the likely location.

It seems that Melbourne Heart is the most likely location for the midfielder, but if he plans to play or just assume a coaching role with the new franchise is yet to become clear.

In translated quotes from the Split official site, the 34-year old has stated: "I'm definitely going. There were informal discussions, but Hajduk know that me and my family have decided [to return to Australia].

Of joining the Heart, Skoko commented that he may assume a role as a youth coach at first and then "see if I'll go any further".

Skoko also reflected favourably on the standard of play in Croatia and the time he has spent at the club, first in the late 90s, and during the last two years.

http://au.fourfourtwo.com/News/128340,home-where-the-heart-is---skoko.aspx
Thursday, May 6, 2010

Lessons To Learn From The AFL

Date: May 6th 2010
Author: Not Specified
From: Four Four Two Australia

ANALYSIS: For A-League clubs like Gold Coast, the AFL’s community minded approach to their sport is something to learn from as football seeks to grow its supporter base.

In a speech to La Trobe University, AFL CEO Andrew Demetriou offered an insight into some of the reasons why his sport has grown to a stage that it generates around $3.4 billion and employs around 10,000 people (according to the AFL).

With two new clubs joining the A-League together with a plateau in crowds across the league, it's a message that should resonate in A-League boardrooms.

"We may be a big business and a sporting body but the AFL is also a community and cultural organisation that is in a unique and privileged position of being able to use our game and the interest it generates to effect social change," he said.

"People might ask what all of this has to do with football? The answer is everything.

You can't claim to be a leader or leading organization if you don't care about or embrace the notion of trying to build a better community.

"We genuinely believe our success is based on our connection with the community."

Demetriou offered examples of the NAB Cup Bushfire Appeal match last year as part of the code's response to Black Saturday.

There are also examples of work in the communities such as Kinglake, a program to encourage women to be involved in the sport, multicultural and youth homlessness programs and the code's expanded vilification rule that were welcomed by the gay and lesbian community.

These are all instances of the AFL taking a pro-active approach to its place in Australian society.

It's something a number of A-League clubs can learn from.

Gold Coast United failed miserably in making a connection with many on the Gold Coast last season.

Their community programs were half-hearted, built largely on the belief that fans will turn up to see a successful side that was backed by a mega rich owner. They forgot that clubs are built around people and communities.

And while Miron Bleiberg's men were successful on the park, off the field the club lacked heart and soul.

As one Gold Coast football insider told au.fourfourtwo.com: "We didn't like their approach... we're country people here, we don't like being talked down to."

Now the Gold Coast will also soon have an AFL side in the area, and Demetriou made it clear how the club would be set up.

"Make no mistake, the Gold Coast Football Club is being built by the Gold Coast community," he said in the speech.

However it's encouraging to see Melbourne Heart starting their community programmes and becoming accessible to the community.

And that leadership comes from the top with former AFL administrator Scott Munn running the agenda at the new club.

Elsewhere, Sydney Rovers have begun their listening tour to gain feedback from their core community.

And Sydney FC have also begun to boost their community initiatives after they failed badly to capitalise on their first A-League championship in 2006.

Football clubs are about people and communities. It's something the AFL have embraced. The A-League needs to follow suit.

Even the US has grasped the concept, with former MLS club President Peter Wilt recently spelling out his philosophy in an excellent deconstruction of how to create a successful club rather than a franchise.

As Demetriou added of his code: "It's a game that brings people together. And it's this commitment to community that's driving our expansion plans for Gold Coast and Western Sydney".

http://au.fourfourtwo.com/news/128127,lessons-to-learn-from-the-afl.aspx

Croatian Cup Joy For Ex-Roo Skoko

Date: May 6th 2010
Author: Not Specified
From: Four Four Two Australia

MELBOURNE Heart marquee target Josip Skoko was celebrating his first cup triumph with current club Hajduk Split after they picked up the Croatian Cup overnight.

It is the first time Split have won the trophy since 2003 and came after they overpowered Sibenik 2-0 in the second leg of the two match final for an aggregate 4-1 victory.

"We would have preferred to win the league and cup double but it is still a great feeling because it's my first trophy in a Hajduk shirt," said retired Socceroo Skoko after the match.

Ante Vukusic fired Hajduk ahead in the 16th minute, drilling in a low shot after a one-two with strike partner Senijad Ibricic who converted a penalty in added time.

Sibenik squandered a hatful of good chances after the opening goal, striker Ermin Zec missing three sitters while Ivan Medvid and Jusuf Dajic also went close either side of halftime.

It was Hajduk's first trophy since 2005, when they last won the Croatian league title before traditional foes Dinamo Zagreb captured five in a row.

Hajduk coach Stanko Poklepovic added: "It is very nice to be a part of Hajduk today and we are very proud to have played in this final and won the silverware."

http://au.fourfourtwo.com/news/128183,croatian-cup-joy-for-exroo-skoko.aspx
Wednesday, May 5, 2010

Olsen Hails The A-League

Date: May 5th 2010
Author: Aidan Ormond
From: Four Four Two Australia

EXCLUSIVE: Former Manchester United and Denmark star Jesper Olsen has hailed the A-League’s growing quality and says the competition plays a similar role to the Danish SAS Ligaen.

The Melbourne Heart assistant coach has been a keen watcher of the A-League since its inception. Now Olsen has begun preparing Heart for their inaugural A-League season under head coach John van't Schip.

Olsen has lived in Melboune in recent years after arriving with an exceptional CV. The tricky striker was part of the famous Danish national side of 1986 dubbed the "Dashing Danes".

He was signed by Manchester United where he played for four seasons in the mid-1980s.
Olsen also plied his trade with van't Schip's former club Ajax Amsterdam.

And he sees the A-League as a perfect stepping stone for the best local players who have ambitions abroad - just like in Denmark.

"The A-League is a bit like the SAS League in Denmark," he said.

"We are a country that develops talent, and an important role of the SAS League is to create players for other levels.

"Some players will stay in Denmark and become great domestic stars while others will move to countries like England, Holland, Germany, Italy, France and Spain to compete with and against some of the best players in the world.

"In Australia, we now have a league which gives the opportunity to young player to not only play in the A-League but also be spotted by those other countries.

"That will evolve the A-League into a place where if you are good enough, you will leave the A-league and give space to other young players coming through, which is essential to growing Australian football at all levels."

The likes of Tommy Oar who has just gone abroad, is an example of a player who spent a very short time in the A-League before going abroad, and has the ability to show that the A-League is a stepping stone to greater things.

"Players like Tommy will form the core of the next generation of Socceroos," predicts Olsen.

"There are also players such as James Holland, Dario Vidosic and Matthew Spiranovic who have already gone abroad and have a big role to play.

"The A-League has become more of a showcase for other countries as the whole package is delivered at a much higher level.

"The teams are playing in the Asian Champions League so there is an entire package which is looked at completely differently to the old NSL.

"What has happened over the last five years has elevated Australian football to a different level in terms of competitiveness as well as product as a world game."

http://au.fourfourtwo.com/news/128037,olsen-hails-the-aleague.aspx

Home Is Where Srhoj's Heart Is

Date: May 4th 2010
Author: Aidan Ormond
From: Four Four Two Australia

EXCLUSIVE: Melbourne Heart acquisition Wayne Srhoj says there’s one thing he definitely won’t miss from playing with Perth Glory...

"I'm not one to dwell on the past but the travel is a big plus," the Heart signing tells au.fourfourtwo.com. "Especially when you lose an away game it's a long journey back.

"That isn't something I'll be missing."

But as the 28-year-old North Queenslander admits, it's not the only reason he joined Heart.

The club's clever strategy of bringing in a highly credentialed foreign coach - former Oranje and Ajax Amsterdam assistant John van't Schip - has huge appeal for a man who still holds Socceroo ambitions.

It's the same strategy taken by Sydney FC over 12 months ago to stunning success with the appointment of former Sparta Prague and Czech U/21 boss Vitezslav Lavicka.

And Srhoj certainly can see the benefits of having someone with the reputation of van't Schip.

"As soon as you talk to them and [hear] their ideas, the club's ideas, it makes your decision a lot easier," Srhoj said of van't Schip, who'll be assisted by former Danish great and Manchester United player Jesper Olsen.

"Of course there is still a lot of work to be done," van't Schip told au.fourfourtwo.com as the club beds down their training facilities before ramping up pre-season in June and July with a game against Everton.

"But that also has its charm. For sure everybody knows it's not the ideal situation yet and we want to make it ideal. We also need the input of players."

The Melbourne derby between Heart and Victory is another huge attraction for Srhoj, a former Glory and Brisbane Strikers player.

The clash looms as arguably the biggest game on the A-League calendar, perhaps even bigger in time than the one between Victory and Sydney FC.

While Heart continue feverish negotiations with AAMI Park for a workable long-term tenancy, it's understood the club would prefer to play the Melbourne derby after the AFL season is over in early October.

Either way, former Joey Srhoj is in no doubt about what effect playing at the stadium will have on van't Schip's red and whites.

Srhoj added: "It'll want players to take it the next level playing at home at such a good stadium and hopefully with good crowds, it'll be a real buzz."

http://au.fourfourtwo.com/news/128025,home-is-where-srhojs-heart-is.aspx
Monday, May 3, 2010

Age No Barrier To Heart Start

Date: May 3rd 2010
Author: Not Specified
From: Four Four Two Australia

MELBOURNE Heart's young recruits are delighted to hear that age will have no bearing when comes to John vant Schip's team selection this season.

The A-League new boys have recruited plenty of experience with the likes of John Aloisi, Simon Colosimo and Clint Bolton, with all three expected to feature heavily this season.

However, young talent has been an important part of the recruiting process as well with Heart keen to build players for the future.

Not that the 'kids' have been brought in to make up the numbers.

New boy and former Melbourne Victory youth player Kliment Taseski told the Dandenong Leader: "John (van't Schip) has said to everyone that if you're good enough you'll play, regardless of what age you are and where you come from.

"If you perform on the park, you'll get a shot.

I truly believe that, and it was one of the big reasons I wanted to come here."

Taseski, a midfielder with Australian youth honours, admits he is basking in life at Heart.

I'm just loving it at the moment," he said. "It's the first time I've been signed as a professional. It brings a smile to my face every time I think about it.

It's a cliche, but I'm doing what I love and I'm doing it every single day.

I couldn't ask for anything better."

Meanwhile Indian international Gouramangi Singh is set to spend two weeks with the club with a view to a long-term deal.

Singh will link up with Heart throughout June, taking part in the side's pre-season drive as preparations continue for its Hyundai A-League debut.

A central defender, Singh played a pivotal role in India's victorious 2008 AFC Challenge Cup campaign, helping the unfancied side secure direct qualification to next year's Asian Cup in Qatar where they have been grouped with the Qantas Socceroos.

Earning 21 caps at international level to date, the 24-year-old clinched the ‘Best Defender' award as he helped lead Churchill Brothers SC to the 2008/09 I-League crown and qualification for the preliminary phase of the 2010 AFC Champions League.
Van ‘t Schip revealed he is looking forward to having the opportunity to gain an insight into Singh's potential to adapt to the rigours of the Australian game.

"Indian football is very much an unknown quantity, but I am confident Gouramangi has the potential to make an impression here in Melbourne," he said.

"Despite his age, he is already an accomplished international footballer, having played in a number of important matches for India, including World Cup qualifiers.

"The club will have a close look at his ability, and determine whether he is both capable of making the transition to the Hyundai A-League and playing the football we want to play."

Melbourne Heart FC Chief Executive Officer Scott Munn believes the move is an important first step in building closer ties between Australian and Indian football.

"India has a long history of getting behind its sportspeople.

If Melbourne Heart FC or the Hyundai A-League can assist in developing the profile and quality of Indian football and Indian footballers, there are obvious benefits to football in the Asian confederation," he said.

"We worked closely with organisations such as FIFPro Asia to identify players who have the qualities to succeed as professional footballers.

We are glad we are in a position to give Gouramangi the opportunity to work with international level coaches, such as John van 't Schip, and international players on a daily basis."

http://au.fourfourtwo.com/news/127918,age-no-barrier-to-heart-start.aspx

Gouramangi Singh set for Melbourne Heart trial

Date: May 1st 2010
Author: Not Specified
From: IBN Sports

New Delhi: The Gods certainly seem to be smiling on Indian football lately.

On the back of India's successful qualification for the Asian Cup 2011, after a gap of more than two decades, and the recent signing of Indian international striker Sunil Chettri by Kansas City Wizards, there is more good news awaiting Indian football.

Indian international stopper back and last season's Defender of the Year Gouramangi Singh could become the second Indian player from the current squad and only the fourth Indian player in history to ply his trade abroad.

His trial with A-League club Melbourne Heart was confirmed by the player's Melbourne-based manager Lyndon Miranda.

"It is with great pleasure that I would like to confirm to Indian football fans across the globe that Melbourne Heart FC, a Melbourne based A-League club are keen on inviting Gouramangi Singh for a two-week trial from the 7th of June till the 19th of June 2010 and the same has been duly accepted by Gouramangi Singh.

If he makes it through the trial, Gouramangi would go on to be the first Indian to ply his trade on Australian soil.

I am extremely excited about this prospect," said Lyndon Miranda.

Gouramangi Singh was ecstatic about the prospects of playing in Australia, whose team is a rising power in world football.

"I would first like to thank God for giving me this great opportunity to showcase my skills abroad.

It's every players dream to ply his trade at a higher level, and mine is no different.

But it's not always that one gets fortunate enough to land a trial and I intend to grab this opportunity and prove myself to the club.

I would like to thank all my fans across the country that have supported me over the years and I hope I repay their faith in me by excelling at the trials," said Singh.

"The invitation to try out for the club was a bolt from the blue and least expected, I had to pinch myself really hard to make sure I wasn't dreaming.

I now look forward to impressing the club coach.

I am quite thrilled about the prospect of playing alongside Simon Colosimo and John Aloisi, both Australian internationals who are part of the team.

I would also like to thank the national team coach Mr. Bob Houghton for instilling in me the self belief that I can achieve it all and without his pivotal role in my career, none of this would have been possible," he added.

When contacted Bob Houghton expresses his delight at the possibility of an A-League affair for Gouramangi.

"This is certainly great news for Indian football and it's great to see foreign clubs interested in Indian players.

Gouramangi has certainly deserved this trial as he has worked very hard over the last few years and is now one of the central players in the team.

His absence will certainly be missed for the Asian Cup camp, but I would like to wish him all the best for his upcoming trial,” said Gouramangi.

Melbourne Heart FC is an Australian professional football club based in Melbourne, Victoria.

The club was formed in 2008, and was awarded an A-League license in 2009 to compete in the 2010-2011season of the A-League.

Melbourne Heart FC is coached by Dutch international John van't Schip, assisted by former Manchester United and Denmark international winger Jesper Olsen and ex-Socceroo striker Ante Milicic.

What is most interesting is that Australia and India have both been drawn in the same group for the upcoming Asian Cup 2011.

http://ibnlive.in.com/news/gouramangi-singh-set-for-melbourne-heart-trial/114374-5-21.html?from=tn